LARA GUT JOINS THE SHRED // SLYTECH FAMILY

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Nashua, N.H. (September 19, 2014) – We are proud to announce another all-star, Lara Gut, has joined the Shred Optics and Slytech Protection family wearing goggles, helmets, and all of our Slytech 2nd SKiN XT™ protection. It is progressive and passionate athletes such as Lara who shape the future of the sport and the athletes of tomorrow. Lara is a perennial competitor whom always challenges the grey area of possibility day in and day out. Her commitment to her craft and her passion for fiercely individualizing her interpretation of personal style on and off the mountain is what perpetually drives her past yesterday’s norms.

On becoming a member of the team, Lara shared, "I'm really happy to join the Shred Optics and Slytech Protection family! Having Ted Ligety involved since the beginning means that the products have been developed by athletes and there's no better way to have good gear than working with people that use it, too. I like to wear nice helmets and it doesn't have to look too serious and rigid, Shred has exactly the kind of product I like. The most important thing when I'm skiing is to feel safe and with Shred Optics and Slytech Protection this is a reality! I can reach my goals, test my limits and at the same time the gear I'm wearing protects me but never restricts my movements. I love it!"

Shred Optics and Slytech Protection Co-founder, Ted Ligety shed some light on the signing, “Lara is at the pinnacle of her sport, and she is an inspiration to watch. She is such a dynamic athlete, and a perfect ambassador for Shred and Slytech. Lara relentlessly pushes the boundaries of possibility in the course, and pays infinite attention to the combination of her own personal style and performance. We couldn’t be happier.”

Lead product engineer and Co-founder, Carlo Salmini, is ecstatic, “Lara is officially on board with us and it is the final seal on a collaboration that started when both her career and our company were at the early beginnings. This is a true story of dreams becoming true and it will be exciting for both parties to start writing many success stories together. Her ultimate search for speed and performance, together with the attention to her personal look and style are perfectly aligned with our company's mission. I can't wait to see her in the starting gate in Soelden wearing our colors ready to shine.”


Federico Merle, CMO, spoke about Lara in glowing terms, “Lara is the type of athlete everyone dreams about having on their team. She has attained unprecedented levels of success, and will continue to do so for years. She is an incredibly gifted skier, with a passion for the sport that not many are fortunate enough to share. We are very excited to support her career as she continuously searches to redefine success.”



About SHRED + SLYTECH

Anomaly Action Sport designs, markets and distributes eyewear and protection brands SHRED and SLYTECH. Through these two brands, Anomaly Action Sport is able to bring the action sports industry a new wave of creativity and skills, leading to a multitude of industry-breakthroughs in engineering and product design. With focus on athletes, experience and forward thinking, it provides an unconventional approach to product development and business strategy as well as unparalleled dedication to safety and advanced technology. Through SHRED and SLYTECH, Anomaly Action Sport is able to showcase products and leadership in performance, quality and style. Both SHRED and SLYTECH are sold and distributed in approximately 40 countries worldwide. To learn more, visit shredoptics.com, or join us at facebook.com/shredoptics or on twitter @shredoptics and @slytechprotect, and on Instagram @shredoptics.


From the core, innovatively engineered, built for athletes’ unbound pursuit of fun.

MEDIA CONTACT:
AJ Avrin
Content Manager, Anomaly Action Sports
aj@anomalysports.com